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Cluetrain Manifest
The Cluetrain Manifest is a collection of 95 theses on the relationship between companies and their customers in the age of the Internet and a highly technological IT world. At the height of the dotcom boom, it identified the weakness in a purely profit-fixated market system: what about people? Networked markets organize themselves through the Internet and the free availability of information. The markets no longer depend on the information policies of companies, but have become more intelligent and more demanding. People can question information, check opinions, and listen to dissent. The focus returns to human conversation, authentic and credible mutual give-and-take. The first three theses of the Cluetrain Manifest are as follows:
1. Markets are conversations. 2. Markets consist of people, not of demographic data. 3. Conversations between people sound human. They are conducted with a human voice.
q.v.: Transparency Sovereign Knowledge Sustainability Discourse
